The landscape of digital marketing is evolving with the shift in consumer behaviour. This is more prevalent in society through the recent global outbreak where society is forced to consume content or information, conduct everyday tasks including making purchases more so now through digital means.
6 new trends that will be explained:
1. Omnichannel approach - The use of multiple marketing channels which would need to work in tandem
2. Voice Search - where voice assisted devices and software becomes more common
3. Conversion Rate Optimisation & Funnels- the ability to convert interest to actual sale
by providing enough information to prospects in layers
4. Video content - that assist with making any product of interest more relatable to potential consumers or customers
5. Chat - the importance of engagement with customers to close the gap between making or missing the final sale through a more informed decision
6. Podcasting - breaking through the traditional broadcasting barriers
Links you might need:
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Doing Something is Better than Getting Nothing Done - Success can only be obtained if some kind of attempt is made. Learn and apply. Only then will you see the fruits of your labour. Get back in control.
Learning is part of life’s journey especially in changing circumstances such as today
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The information contained on this YouTube Channel are for educational and informational purposes only.
DISCLAIMER: Results are not typical. As the tutor/s in this channel are professional marketeers with years of experience, actual results may differ. This video may contain links to affiliate products where possible commissions are earned. #JohnCrestani
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