For law firms, both big and small, client appreciation can be a competitive advantage; in fact, it should be a way of life. Appreciating your clients can come in different shapes and sizes – from thank you card recognition to strategic event collaboration. Just like not all clients are created equal, not all client appreciation efforts are created equal.
Reports show that 80% of revenue is likely to come from 20% of clients, and this 80/20 rule seems to hold steady in both good economic times and tough economic times.
Some firms press forward with top client appreciation programs designed to work in both good and bad times. Other firms press pause and complain to their clients about the bad times. Choose to press forward. Thank you. http://chukilaw.com
