Audi and FC Bayern München are heading toward the future together: The two premium brands have been forming a strong team since 2002, and have prolonged and expanded the substance of their partnership until 2029. Audi is FC Bayern’s exclusive automobile partner. The next decade will be focused on strategic collaboration in the areas of innovative marketing and electrification. As a clear reference to this commitment, all licensed players of the record champion will receive an all-electric Audi e-tron in 2020.
The partnership between Audi and FC Bayern München is a success story: Since 2002, the brand with the four rings has been supporting the most successful German football club. Additionally, Audi has been a shareholder of FC Bayern München AG since 2011. Joint events and initiatives have been filling this collaboration with life. The Audi Cup, which in 2019 was held for the sixth time at the Allianz Arena, ranks among Europe’s high-caliber preparatory tournaments.
