After Deepika padukone stood in solidarity with Jawaharlal Nehru University (JNU) students attacked by masked persons with sledgehammers, iron rods and rocks on the campus, Leading brands are playing it safe. While some brands have said they are reducing the visibility of ads featuring her in the short term, celebrity managers say future endorsement deals are expected to see clauses factoring in the risks involved with celebrities taking political stands that might anger administrations inclined to be vengeful.
