YouTube Rolls Out Changes
to Children’s Content After
FTC Settlement .
Targeted ads, commenting
and a few other features will
no longer be allowed on
kids’ videos.
The changes follow a $170 million settlement with the Federal Trade Commission over alleged violations of the Children’s Online Privacy Protection Act.
YouTube creators will now
be required to “designate
their content as made for
kids or not made for kids.” .
The change will lead to
“significant business impact”
on kid-focused channels due
to the decrease in ad revenue.
Many creators around the world have created quality kids content for their audiences, and these changes will have significant impact. We’re committed to helping creators navigate this new landscape and to supporting our ecosystem of family content. , YouTube, via blog post
