London pub Magpie & Crown supports the local food bank, FoodBox, with their new "The High Street gives back" initiative for Christmas 2019.
The filmer told Newsflare: “There is quite a load of tinned food building up inside the Magpie public bar... it's just an ordinary pub, no airs and graces.”
According to the filmer, Scott Illman, the landlord of Magpie & Crown, encouraged others to get involved by sending a group WhatsApp message to all of the local businesses.
As Christmas approaches, an emergency appeal has been made by FoodBox saying: "We have so many people coming to us for help but we are struggling to keep the stock up to meet the need."
Former MP and Labour candidate Ruth Cadbury said: "It's an excellent idea and I'd like to thank the landlord of the Magpie. It's important that those of us who can afford a little extra do donate to the collection point at the Magpie."
Councillor Katherine Dunne said: "When we set FoodBox up several years ago things were bad enough but they have got worse. The food bank has seen a lot more people using it."