As we countdown to the year 2020, we also see the close of a decade in which the media landscape has altered beyond recognition. A good thing for consumers for the most part but a really challenging time for all other stakeholders. From multiple screens and devices to policy changes to technology that is constantly reimagining what is possible, it is a maze out there. To understand what is going on and to get you a 360 degree perspective of the media landscape today, CNBC-TV18 spoke with Prasanth Kumar CEO - South Asia at GroupM.
