As an entrepreneur, it’s important to think about what makes you different from others; the things that make you unique are the things that make you stand out from the competition.
What I’m talking about are your areas of expertise. What are you great at? What do you have that no one else can replicate? You are an individual, which means that you bring to the table a set of skills and knowledge that only you possess. The key is to embrace this uniqueness and sell it to others.
After all, you know something that people want to know. People want to hear your message and they will pay you for it. In fact, your message can change someone’s life. Focus on what makes you different from others and sell that. The things that make you unique are also the things that are most valuable -- where else is someone going to hear about your message?
The key is to stand out from the rest. I think it’s natural to imitate others as you develop your own strategy and philosophy, but those ideas that you take will eventually have to become something that resembles you. If you simply copy your business model straight from someone else and try and do exactly what they do, it won’t work. Think about your own strengths and leverage those.
Share the things that make you unique. People want to learn from you. When you figure out what makes you different from others, you’ll be well on your way to becoming a sought-after expert.