The BMW Group is focused on customer needs and their requirements for modern digital mobility. Sheer driving pleasure is no longer restricted to the vehicle itself, but can be consistently geared towards customers’ digital needs. Since 2014, with options for booking digital services through the BMW ConnectedDrive Store, it has been possible to adapt the vehicle to personal requirements on an ongoing basis. The next step towards greater flexibility will be to allow additional vehicle functions to be added later. Current examples include the High-Beam Assistant, the Active Cruise Control (ACC) driver assistance system with Stop&Go, and the BMW Drive Recorder. Expanding the options offered by the BMW ConnectedDrive Store to conventional vehicle functions will allow each BMW after sale to be further personalised.
