Bold, sporty, visually striking, the new model update for the BMW X1 adds another chapter to the Sports Activity Vehicle's ongoing success story. Since it was launched in late 2015, the current-generation BMW X1 has shown it has what it takes to be a winner. In 2018 it was not only the highest-selling BMW X model worldwide, it also led the way in its segment as a whole over the same time period with 286,827 units delivered to customers. Around 40% of all BMW X1 cars were sold to owners in Europe, while one in ten left the production line bound for the USA, which duly became its third-largest sales market.
The reasons for the sustained success of the BMW X1 are many and varied. On the one hand, it displays exactly those attributes which mark out its target customers: it is young, sporty and active. But it also out-performs arguably every other car in its segment in combining the driving pleasure for which BMW is renowned with versatility, functional appeal and cutting-edge technology. And last but not least, ever since it arrived on the scene the BMW X1 has made a compelling case for itself with its unmistakable design.
That design has been buffed and polished once again as part of the model update and now cuts a significantly more striking, sportier and more powerful figure. Armed with sporty yet efficient three- and four-cylinder BMW TwinPower Turbo engines, standout driving characteristics, BMW xDrive intelligent all-wheel drive, extensive infotainment options and an updated range of BMW ConnectedDrive Services, the new BMW X1 is all set to build still further on its leading position in the market over the years ahead.
