Starbucks Continues to Cut
Back on Limited-Time Drinks.
Financial analysts recently confirmed
Starbuck’s continued efforts to reduce the
number of limited-time drinks it offers. .
Looking ahead, Starbucks plans to avoid
limited time offer beverages that can complicate
operations, and instead innovate seasonally
around enduring platforms, Andrew Charles, Cowen
Analyst, via ‘Business Insider’.
The coffee giant initially pledged
to cut limited-time drinks by
30 percent in April 2018.
Limited-time drinks often have complicated
recipes that slow down baristas, which in
turn increases customer wait times.
Customers also often leave disappointed,
as the results may not exactly match the
advertised aesthetics of the drink. .
Rather than cutting limited-time drinks
out completely, Starbucks will instead shift
their focus to more “enduring platforms.”.
Starbucks has ambitions to introduce a new
platform every 2-3 years, such as cold brew,
refreshers, espresso and Teavana in recent years. , Andrew Charles, Cowen
Analyst, via ‘Business Insider’
