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Published in previous editions as "Relationship Selling," the latest edition of Mark Johnston and Greg Marshall s "Contemporary Selling: Building Relationships, Creating Value" continues to set the standard for the most up-to-date and student-friendly selling textbook available anywhere today.The latest edition incorporates a new chapter on social media and technology-enabled selling, as well as a new chapter on selling globally. To support student engagement, the book also features:Expert Advice chapter openers showing how each chapter s sales concepts are applied in the real worldIn-chapter Ethical Dilemmas that help students identify and handle effectively the numerous ethical issues that arise in sellingMini-cases to help students understand and apply the principles they have learned in the classroomRole-plays at the end of each chapter enabling students to learn by doingSpecial appendices on selling math and developing a professional sales proposalVideo material available on the Companion Website, featuring the highly regarded role-play series introduced by the authors and new content with sales experts discussing best sales practices from a recent PBS special on selling produced by HR Chally.
