Bobby Kim (Bobby Hundreds) is the co-founder of The Hundreds & most recently Jennifer. He sat down with me in Hawaii to talk about how his customers influence his brands.
Founded in LA, The Hundreds is streetwear clothing and media brand.
Jennifer is a streetwear line of clothing designed for women to be coveted by men. Because, as Bobby put it, "How come it's okay - trendy, even - for girls to covet their guy's clothes, but not the other way around? Isn't it time for a women's label that men beg for?"
Jennifer began with their signature product the Jennifer hoodie but has now expanded to include t-shirts and hats.
