The BMW stand at the IAA Cars 2019 international motor show in Frankfurt am Main focuses on the theme of future driving pleasure. Alongside the latest new additions across a broad range of segments revealed by BMW as part of its ongoing product offensive, the premium carmaker is also exhibiting fascinating vehicle studies and trailblazing technologies expected to have a major impact on individual mobility in tomorrow’s world. The new products on show at the IAA Cars 2019 reflect both the rich variety of the company’s model portfolio and its capacity for innovation in the future-focused fields identified as part of the NUMBER ONE > NEXT strategy and known by the acronym D+ACES (Design, Automated driving, Connectivity, Electrification and Services). The brand’s multifaceted presentation programme includes the world premieres of the BMW Concept 4 and BMW i Hydrogen NEXT, the latest new models for the luxury and high-performance segments, additions to the BMW X family, newcomers in the premium compact and premium midsize segments, and alluring special editions from BMW i. Plus, the BMW Vision M NEXT study car makes its show debut, offering visitors another glimpse of driving pleasure in the years ahead.
