Interesting workshops and a first look at numerous world premieres: on the eve of the International Motor Show (IAA) 2019, invited media representatives were already expecting an extensive program in the Forum of the Frankfurt Festhalle. Markus Schäfer, Member of the Board of Management of Daimler AG, responsible for Group Research & Mercedes-Benz Cars Development, spoke in his lecture 'R&D: shaping mobility in a transforming world' about why, that in the field of research & development, openness in technology, cooperation, efficiency and flexibility are more than ever the essential keys to success. Digitization and sustainability, a focus on electrification and, last but not least, a first-class global team all play central roles.
