After seeing a weak ad environment post the new tariff order (NTO) and most of the ad spends moving towards sporting properties of Indian Premier League (IPL) and WorldCup, how positive is the picture looking for Viacom18 in the upcoming festive period, what are the plans for their over-the-top (OTT) platform and what are their expansion plans, Ankita Saxena finds out from Sudhanshu Vats, group CEO and MD, Viacom18.
