https://nanggorte.blogspot.com/?book=1412992044
Author, Phillip G. Clampitt (Hendrickson Professor of Business) skillfully integrates theory, research, and real-world case studies into models designed to enhance understanding of complex communication issues and guide thoughtful responses to the challenges. The book's "Wheel of Communication Effectiveness" model illustrates the unified nature of a world-class communication system. Communicating for Managerial Effectiveness, Fifth Edition equips students, managers, and executives with the strategies and tools to address common communication problems experienced in organizations with the goal of learning how to add value to their organizations by communicating more effectively. Some of these challenges include:Communicating about major changesSpanning organizational boundariesSelecting the proper communication technologiesTransforming data into knowledgeAddressing ethical dilemmasProviding useful performance feedbackCultivating the innovative spiritBuilding a world-class communication systemNEW TO THE FIFTH EDITIONNew model for assessing, managing, and mastering traditional and developing communication technologiesEmphasis on social media with current and relevant examplesNew research on decision-making heuristics and biasesNew "how-to" tools and exercises to demonstrate how to craft effective communication strategies and develop tactics"Historical Hyperlinks" feature with insights from fascinating leaders including Teddy Roosevelt, Martha Graham, Socrates, and Juliette Gordon Low to explore the communication challenges they faced and how they resolved them
