ATLANTA, GEORGIA — Looks as if old Colonel Sanders will be testing out the fake meat market by teaming up with Beyond Meat to offer customers a faux chicken option.
CNBC reports that KFC will start taste testing plant-based fried chicken at one of its restaurants in Hotlanta.
The fake chicken will be supplied by Beyond Meat, making KFC the first national US fast food joint to test the company's chicken-esque product.
The Colonel will be trying out plant-based nuggets and fake meat boneless wings. Complimentary samples will be offered to people buying other things—like actual fried chicken.
Bloomberg reported that according to a KFC statement, "customer feedback from the Atlanta test will be considered as KFC evaluates a broader test or potential national rollout."
According to Bloomberg, Beyond Meat is starting to appear on restaurant menus across the U.S. and Canada as plant-based meat alternatives rise in popularity at chains like Dunkin' Donuts, Tim Hortons and Carl's Jr.
Bloomberg also said competitor Impossible Foods Inc, has teamed up with Burger King for the Impossible Whopper and sliders for White Castle.
But probably the best part about KFC's fake chicken is that annoying vegans won't be able to eat it because the Beyond Fried Chicken will be cooked in the same fryers as the real finger licking good chicken.
Will faux chicken help KFC get beyond Chick-fil-A and Popeye's though? What do you think?
