Kim Kardashian West announced SKIM as the new name of her shapewear line.
West initially announced her line would be called Kimono Solutionwear, but was called out for cultural appropriation. She later announced the name would be changing.
On Monday, she posted an Instagram photo of models in SKIM shapewear and said in her caption, "My fans and followers are a huge inspiration to me."
"I’m always listening to their feedback and opinions, and am so grateful they shared their ideas for a new brand name. After much thought and consideration, I’m excited to announce the launch of @SKIMS Solutionwear™ coming September 10," she continued.
