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Start with No Think win-win is the best way to make the deal? Think again. It s the worst possible way to get the best deal. This is the dirty little secret of corporate America. For years now, win-win has been the paradigm for business negotiation--the "fair" way for all concerned. But don t believe it. Today, win-win is just the seductive mantra used by the toughest negotiators to get the other side to compro... Full description