In the early 2000s, Chick-fil-A consulted Ritz-Carlton and fine-dining icon Danny Meyer as it strived to make its hospitality and service better.
Ritz-Carlton Hotels' COO told Chick-fil-A that it was the "best of a bad lot" in fast food, inspiring the chain to make some changes.
Business Insider reports that after surveying customers, Chick-fil-A developed what it calls the "Core 4" of customer service.
