Travis Scott and Reese’s Puffs
Release $50 Limited Edition
Cereal Box Travis Scott and General Mills recently collaborated to create “Cactus Jack x Reese’s Puffs” cereal boxes. Cactus Jack is the name of Scott’s record
label, which he launched in March 2017. The limited edition packaging, designed by
Scott himself, features an action figure version
of the rapper eating the peanut butter cereal. It also features classic Cactus Jack graphics
such as a cacti, lighting bolts and star doodles. A pop-up shop for the collaboration
occurred in Paris on June 25, the day
of the cereal’s online release. The shop featured limited edition
cereal boxes, spoons, bowls and
merchandise, which quickly sold out. The online store also sold
out immediately, only
30 seconds after its launch. Scott’s team has confirmed that there are
more special edition boxes to come, with
the rest dropping throughout the year.
