In part 2 of our chat with Pledge Music Founder & CEO Benji Rogers at Digital & Music Matters 2013, we talk about artists innovative funding campaigns, Ben Folds methods of funding, engagement of an artist's hard core fans, advice for artists who is looking to fund their campaigns and managing their mailing lists.
www.pledgemusic.com
Interview/camera: Johnny Au
Edit: Nathan Atkins
Filmed at Digital & Music Matters Conference at The Ritz-Carlton, Millenia Singapore in May 2013.
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