Burger King Launches
Line of 'Unhappy Meals' In honor of Mental Health Awareness Month,
Burger King has launched their
"Real Meal" campaign. The campaign is in partnership with Mental
Health America (MHA) and aims to let
customers know it is “OK to not be OK.” Burger King,
via statement It features five different mood options for
customers to choose when they buy a whopper meal. The options are Blue Meal, Salty Meal, Yaaas Meal,
Pissed Meal and the DGAF (Don’t Give a F—) Meal. The campaign is also meant to poke fun
at McDonald’s signature "Happy Meals." Paul Gionfriddo, president of MHA,
believes Burger King's platform can elevate
the conversation around mental health. Paul Gionfriddo,
via CNBC These limited-edition meals are available in Seattle,
Miami, Los Angeles, New York City and Austin.
