Butcher slices a pork at a meat shop in India.
Indian pork consumption can be divided into two segments:
The vast majority takes place in the informal sector in the form of locally raised fresh
pork meat. This meat is not widely distributed in the organized retail sector. Given
cultural perceptions and consumer perceptions about pork meat, consumption of fresh
local meat is limited to north eastern India where pork consumption is more prevalent.
The second segment of the pork market deals with high-value imported products.These products include cured meats such as sausages, ham, bacon and canned meat
products, as well as small quantities of frozen meat. They are typically found in most leading Indian hotels catering to international business travellers and tourists.
Additionally, there is demand for imported pork products amongst well-travelled Indian consumers and foreigners residing in India. Processed products such as sliced
meats, hams, bacon and sausage can be found in specialty shops and high-end restaurants.In the next ten years, it is predicted that the total consumption of meat in India will double
from its present numbers. As per capita income of individuals rises, they tend to spend on improving their lifestyle and food consumption habits. Pork consumption is negligible in India, with the exception of the north-east while it is a major item elsewhere. In the European Union, 42.6 kg pork is consumed per person every
year, while in the US, 29.7 kgs are consumed. Pork is a staple for Chinese, and so over 35 kg are consumed per person per year. India’s consumption levels of Pork meat are significantly
low when compared to other meats, for example, 1.6 kg per person per year for Beef and 1.9 kg per person per annum for poultry meat. The total world consumption of meat is estimated
to be of the order of 240 million tons per annum and India’s share of consumption is only 2.2%.
Regional Pork Demand:
India’s States and regions are diverse in terms of economic factors affecting food demand, including population, income, and urbanization.
North-East India: The eight states in North East India (Assam, Arunachal Pradesh, Manipur, Meghalaya, Mizoram, Nagaland, Sikkim and Tripura) are ethnically and culturally akin to South East Asia and are amongst the poorest in India with a much
higher proportion of the population below the poverty line (35%) than the national average (26%). For the majority tribal population, livestock keeping – especially pig keeping - is integral to their way of life in the NE Region. There is a growing demand for pork due to increasing per capita income, urbanization and changes in lifestyle and food habits. Much of this demand is met from imports from other states in India and from Myanmar. North East India has much higher pork consumption that the rest of the country. Of these states, Nagaland has the highest per capita consumption. The tribal population in particular appears to consume more pork on average than other groups. Traders in both Assam and Nagaland reported that the demand for pork was increasing along with
prices.
South India: Goa, Karnataka, Andhra Pradesh, Tamilnadu, Kerala, Bangalore
- States are meat-eaters and small Christian sectors also consume pork.
- Pork is a popular meat in Goa and the eastern states of India.
- It is eaten by the Portuguese Christians in Goa.
• Chinese of Kolkata (West Bengal)
Source :- http://www.g-e-f-a.de/fileadmin/termine_downloads/Marktstudien/Indien/PORK_MEAT_IN_INDIA_-_Report.pdf
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