The basic aspect of SEO is to make it easy for the users and the search engine robots to determine what the website or a webpage is about. It is easy for humans to understand the essence of a website but search engines have to be told about the same. Though search engines algorithm has become sophisticated with time, they, after-all is a mechanism to be instructed over.
SEO is constantly changing. SEO practices are constantly evaluating fool-proof method of landing at the roof of SERP. Google frequently updating its algorithm with more than 200 signals in a year, with tiny tweaks to major ones. Some major algorithm updates, you might have felt like Google Panda, Google Penguin, hummingbird, etc affected the search results in many significant ways and ultimately changes the game. We expect many changes in 2018 to emerge. Here are a few listed trends to up the ante of SEO game.
1: Evolution of SERPS: Earlier being a #1 organic site was the way to getting as much traffic as possible. But today SERP features (Rich Snippets, paid results, Knowledge graph) are stealing the clicks from organic websites.
2: Careful Structuring of Snippets: Snippets are useful for adding logic to the websites. There are regular snippets and rich snippets. Rich snippets have an image and reviews to make the data more structured. These properly formatted snippets have proven to receive more clicks.
3: Smooth Sailing on high speed website: In the fast paced world, people want information immediately. Google’s expectations for the loading time of a page is 3sec or less. To check the speed, one can take the Google’s page speed test. Google’s PageSpeed Insights reports on the real world performance of a page for optimization.
4: Artificial Intelligence Bringing the Change: It’s now been 3 years Google introduced RankBrain , a machine learning Artificial Intelligence system that helps to filter the search results. In some ways deep learning simplify things for SEO’s.
5: “Linkless” Backlinks: In early days, Google had used links as a major weapon to judge the relevance of a webpage. The more links pointing to a page, the more importance awarded. But, over the years, this way of judging a website’s reputation has become outdated. 6: Search engines now have the capability to associate the mentions of brands, institutions without the need to linking to their web pages.
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