Nick Heidfeld, the BMW F1 Sauber team driver, made a special debut in South Korea on October 4th, 2008, showing off the F1 car for the first time in Seoul. Along a closed-off section in the Samsung-dong area of the city, an estimated 20,000 spectators came to watch Nick Heidfeld’s demo drive.
This video was produced by Medicom Media Center, which is part of PR One-Medicom (a PR firm in South Korea), on behalf of its client, BMW.