Santa Barbara rapper The Boyboy West Coast’s “Bottoms Up” is already a viral hit before it’s even been released. An unofficial YouTube upload has racked up well over 1.5 million views in two months, while the song’s lyric page has amassed more than 68,000 pageviews on Genius during the same time period. A major reason “Bottoms Up” has taken off without officially seeing the light of day is its popularity on the social media app TikTok.
