http://marketing-paradise.com http://www.business-garden.com As directed by Ray Dillman of MJZ, "String" uses warmth, wit, emotion, and a grounded visual style to convey the story of a young man's inventive marriage proposal. PrimalScream Music's Creative Director and Executive Producer Nicole Dionne, who produced the track for Zales, collaborated with emerging singer/songwriter Robert Francis on an original romantic ballad entitled "Don't Forget Love". "I knew that Robert was the ideal choice to elicit the emotional overtones of the spot," Dionne recalled. "He is an incredibly talented songwriter and his authentic, acoustic style perfectly captures the raw emotion and longing required to underscore the visuals." Client: Zales Spots Title(s): String First Air Date: 10/13/08 Agency: The Richards Group Writer: Mike Duckworth Agency Senior Producer: David Rucker Art Director: Terence Reynolds Creative Director: Chris Smith Production Company: MJZ Director: Ray Dillman DP: Pieter Vermeer EP(s): Jeff Scrutin Producer: Phillip Ruddy Editorial: Charlie Uniform Tango Editor: Jack Waldrip Editorial EP: Mary Alice Butler Online Effects: Joey Waldrip Telecine: Co3 Colorist: Stefan Sonnenfield Post/Effects: Charlie Tango VFX/Inferno Artist(s): Joey Waldrip EP(s): Lola Lott Music: PrimalScream Music Executive Music Producer: Nicole Dionne Producer: Scott Burton Sound Design: PrimalScream Music Sound Designer: Scott Burton Audio Post: Russel Smith Mixer: Russel Smith
