It's Karwa Chauth today, technically the 4th day of the moon's cycle after Dussehra. On the occasion married women across northern India keep a day-long fast for the well-being of their husbands. Commercially, Karwa Chauth has also come to mark huge market spends on make-up, clothes and mehndi. Elaborate preparations have been seen in market areas over the past several days. Beauty parlours are heavily booked and those associated with the beauty business are in high demand. Beauty treatment packages and schemes abound.
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