People Are Spending
More on Valentine's Day,
but Celebrating It Less The National Retail Federation says $20.7 billion will be spent on Valentine's Day in 2019. This is up from
$19.6 billion spent last year In a new report, the NRF adds that only 51% of Americans will be celebrating the holiday. That's down from 63% in 2009. The NRF adds that for Valentine's Day 2019,
people will spend an average of $162. That's a $60 increase
from a decade ago.