After a successful launch of high-quality fabric Liva in 2015, Aditya Birla Group announces a new variant Liva Cr'me. A naturally created fabric, it transforms the garment giving it a luxuriously soft and premium sheen. Witness Kangana Ranaut walks the ramp and showcase the charm of a fabric so fluid, breathable and comfortable, that it moves with her. Liva is a brand from Grasim Industries Ltd, a subsidiary of Aditya Birla Group and it stands for high-quality fabrics made from Birla Cellulose a global leader in Viscose Staple fibre. Well-known designers like Nikhil Thampi for Allen Solly, Shivan-Naresh for Van Heusen, Ka-sha for Shoppers Stop have worked together to design Liva Cr'me collection. Apart from these designers, some brands like Biba, Pantaloon, ITC, Unlimited, Imara, Crimson Club, Arrow, FBB, Max, have also used this fabulous fabric in their collection. At this event check out what Kangana has to say about fashion!
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