Coca-Cola Will Not Run an Ad During the
Super Bowl The beverage company will
show a commercial before
the game starts instead. Ads during the big game on CBS this year will cost up to $5.3 million. Before kickoff, they are reportedly half of that. According to Coca-Cola, its commercial before the Super Bowl will focus
on diversity. Coca-Cola, via statement The ad will feature cartoon characters telling viewers that the drink is
"for everyone."
