Is it complicated to run an innovative company, or to hire a team of marketing experts that get your name out there The answer is easy: neither! In fact, if you ask leaders, they consider marketing and innovation as a pair of gears that work together to move your entrepreneurial success engine forward. Preferably, innovation works itself into the totality of your business culture, and as a result, it moves out into your product marketing strategy. According to Lameen Witter, there needs to be a strong network between innovation and marketing.
