Kia will have another add in the 2019 Super Bowl, marking its 10th, consecutive appearance. According to Automotive News, the ad will be handled by U.S. agency-of-record David & Goliath. Although no details have been revealed about the ad, the company has a history of using celebrities. In 2018 they featured Aerosmith frontman Steven Tyler taking a trip back in time. The previous year they starred Melissa McCarthy, creating a humorous commercial.