Payless Sold Discount Shoes for Up to $600 a Pair at Mock Event Payless took over a former Armani store in Santa Monica, CA, renamed the location 'Palessi' and stocked it with discount-priced shoes. The shoes, typically priced at $20 to $40 in Payless stores, were sold at inflated price tags of $200 to $600. 'Palessi' sold about $3,000 worth of shoes in a few hours. After the shoppers paid, the staff told them that the shoes were actually from Payless. Describing her purchase, one shopper said, "They are elegant and sophisticated." (Source: Payless/YouTube) When told that the shoes were from Payless, the woman said, "You’ve got to be kidding me." (Source: Payless/YouTube) Payless refunded all the customers their purchase prices. “The campaign plays off of the enormous discrepancy and aims to remind consumers we are still a relevant place to shop for affordable fashion.” Sarah Couch, Payless CMO, via AdWeek
