The KdF's most ambitious programme for German workers was set up for production of an affordable car, the "KdF-Wagen", which later became the Volkswagen Beetle (Volkswagen being German for "People's Car"). This was originally a project undertaken at Hitler's request by the carmaker Ferdinand Porsche.
When the German car industry was unable to meet Hitler's demand that the Volkswagen be sold at 1,000 Reichsmarks or less, the project was taken over by the German Labour Front (Deutsche Arbeitsfront, DAF).
Now working for the DAF, Porsche built a new Volkswagen factory at Fallersleben, at a huge cost which was partly met by raiding the DAF's accumulated assets and misappropriating the dues paid by DAF members.
The Volkswagen was sold to German workers on an installment plan where buyers of the car made payments and posted stamps in a stamp-savings book, which when full, would be redeemed for the car.
Due to the shift of wartime production, no private citizen ever received a "Kdf-Wagen" (although after the war, Volkswagen did give some customers a 200 DM discount for their stamp-books).