At the Paris Motor Show 2018 Citroën emphasized the consistency of its new look guided by its brand signature “Inspired by you”: - A business performance driven by a new, strong and consistent range, with six models released in less than two years, each sharing a distinctive design as well as outstanding comfort via the Citroën Advanced Comfort® program with in world premiere : New C5 Aircross SUV, the brand’s new flagship, produced in France - A brand for the core market presenting the first stage in its offensive to achieve 100% of the range having an electric option with in world premiere: New Citroën C5 Aircross SUV Hybrid Concept - An iconic brand, century-old in 2019, celebrating the 70th birthday of the 2CV, and teaming up with icons, such as Jean Charles de Castelbajac and ELLE in the world of fashion and Rip Curl in that of surf wear. - An innovative brand, ensuring a friendly and relaxed customer experience in the architecture of its stand, a comfort location relating to its showrooms (la Maison Citroën) and also in the services on offer (Citroën Advisor, SeeTroën glasses).
