Louisville rapper Jack Harlow broke through in late 2017 with his single “Dark Night,” which led to him signing with DJ Drama and DJ Don Cannon’s Generation Now label. In mid-August, Harlow released his debut project on the label, ‘Loose,’ featuring the lead single “SUNDOWN.” The track is produced by his frequent collaborator 2forwOyNE and has garnered nearly 2 million Spotify streams to date.