50 Cent and Bellator MMA Partner for Clothing Line
and Champagne Bellator wants the rapper's signature hashtag, #GETTHESTRAP, to be the inspiration for an "edgy" apparel line. Scott Coker, President of Bellator MMA 50 will not only get a clothing brand, but his champagne brand, Le Chemin Du Roy, will get some publicity as well. The champagne will be “fully integrated into Bellator events from in-arena signage to mat placements and more.” Bellator is a huge California-based MMA promotions company owned by Viacom. 50 teased that he sold the catchphrase to Bellator for $1 million earlier this year.
