A dog is left unimpressed at one man's attempt at the 'What the Fluff?' challenge.
Holding the blanket aloft as part of the famous viral video challenge, the man lifts a blanket up and down, disappearing behind the nearby wall.
The dog ignores him completely, resting its unimpressed head back down on the pillar after being encouraged to watch.
"Ever get that feeling when your pet doesn’t care about you?" the filmer said.