국내 최대 방송포맷 마켓 'BCWW' 개최
Various exciting programs helped promote Korean culture or Hallyu while wowing viewers across the globe.
Regardless of these successes, Seoul isn't sitting back and putting things on autopilot mode, as evidenced by a content market being hosted in the country for the 18th time.
Hong Yoo takes us to the BroadCast WorldWide event.
The biggest broadcast format market in Korea, Broadcast Worldwide, or "BCWW", opened on Wednesday at COEX convention center in southern Seoul.
Already in its 18th year, the event under the slogan "Discover, the infinite potentials of Content" will continue until Friday.
300 booths from 200 exhibitors of 50 different countries are taking part in this annual event, offering a close look at diverse broadcast formats to
domestic and international buyers. And among the participants, Arirang TV was a head turner with its long list of content production.
"Arirang is producing and broadcasting various content such as news, documentary, and entertainment shows. And this year we brought a new documentary called 'ArTravel' and our most popular programs are After School Club and Simply K-Pop."
Arirang TV is currently cooperating with Chinese media outlets to not only create content together, but also promote and propel Korean programs in the Chinese market.
The booths are divided into zones based on their field, from the Power Media Zone for Korean broadcasters that have highly influential content… to the Foreign Media Zone for international broadcasters.
Hosted by the Korean Ministry of Culture, Sports and Tourism and organized by the Korea Creative Content Agency, the BCWW is slated to continue growing and serving as a platform to expand Korean broadcast content to all around the world.
"Exports of Korean broadcast content increased last year in the Asian market, especially in Japan, making more than 400 million dollars' worth of exports in 2017 alone. "
Hong Yoo, Arirang News.
