Starbucks Signs Massive Deal With Famous China Online Retailer

2018-08-03 13

Reuters Starbucks has agreed a new delivery partnership with Alibaba, one of China's largest online retailers. Starbucks already controls 80% of China's coffee market, and this will help it get even more. The new deal will see Starbucks integrate a "virtual store" in online shopping and payment apps. That would allow users to order from Starbucks on their phones, and have their drinks and food delivered to them in person. Partnering with Alibaba also allows Starbucks to work with Ele.

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