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You may have seen him drifting the sand dunes of Dubai or pulling perfect donuts outside of Randy’s Donuts, but who — or what — is Ken Block and his team Hoonigan? Once known as the Monster World Rally Team, “Hoonigan Racing Division” is the brainchild of one Ken Block, an internationally known and awe-inspiring rally driver from Long Beach, California. His brand Hoonigan has set the bar for an automotive lifestyle that’s based on bringing back the fun into car culture — modification, appreciation and “hooning” or general anti-social behavior concerning cars by driving too loud, too fast and too sideways. The brand has thus become synonymous within the “hooniverse” for its out-of-this-world driving skills executed by Block during his world rally cross championships and his internet-famous showcases of ultra-precision drifting under the Gymkhana series.
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