Trump's Tariffs Are Raising Coca-Cola's Soda Prices Coca-Cola says it will raise the prices of its soda products due to financial strain caused by President Trump's tariffs. The decision is over the rising costs of metal prices after the U.S. slapped $50 billion in duties on Chinese products earlier in 2018. In recent weeks, Trump has announced billions of dollars worth of tariffs on exports from other countries. In response, targeted countries have announced retaliatory tariffs against U.S. goods, which have hurt U.S. industries. Many U.S. companies have come out against the tariffs, claiming they're hurting manufacturers, workers and consumers.