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Why do so many business owners dread looking at the numbers? They make excuses...They don t have time...That s what the accountant is for....But the simple truth is that no one else will ever be as invested in their company as they are--and they need to take control. As a small-business owner, financial statements are your most important tools--and if you don t know how to read them and understand their implications, you cannot possibly steer your business successfully. "Accounting for the Numberphobic" demystifies your company s financial dashboard: the Net Income Statement, Cash Flow Statement, and Balance Sheet. The book explains in plain English how each measurement reflects the overall health of your business--and impacts your decisions. You will discover: How your Net Income Statement is the key to growing your profits - How to identify the break-even point that means your business is self-sustaining - Real-world advice on measuring and increasing cash flow - What the Balance Sheet reveals about your company s worth - And more Illustrated with case studies and packed with practical action steps, this indispensable guide will put your business on the path to profitability in no time.