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Design DNA: Logos "Design DNA: Logos "is a practical and inspirational guide to logo design. A showcase of over 500 great logos from around the world, this book analyzes how and why logos are constructed to successfully communicate and convey brand value. The logos included are organized by industry sector, including Food and Drink, Fashion, Corporate, Travel and Tourism, Manufacturing, and Media and Entertainment. Each chapter deconstructs a range of recent logo solutions by examining and discussing their choice of font, color, characteristics, and imagery. A short design brief and company history is also included in order to illustrate how and why the logo design successful...
