SEAT President Luca de Meo, SEAT Vice-President for Purchasing Klaus Ziegler, and Mourad Oulmi, the CEO of SOVAC and SOVAC Production, SEAT’s importer and the assembly partner of the Volkswagen Group in Algeria, met with Algerian Prime Minister Ahmed Ouyahia and Industry Minister Youcef Yousfi to discuss the future of the automotive industry in Algeria and the long-term collaboration between the country and the Volkswagen Group, following the Group’s inauguration of a multi-brand vehicle assembly plant in Relizane last July. The meeting was also attended by Begoña Cristeto, Spanish Government secretary general of Industry. Luca de Meo’s visit to Algeria is framed within the brand’s internationalisation strategy. SEAT has an ambitious growth objective for upcoming years and North Africa, together with Latin America, plays a key role in this strategy. With its strong potential, Algeria is at the centre of SEAT’s North Africa growth plan, and the company was appointed as the leading brand in the project to represent the Volkswagen Group’s plans in the country. Additionally, this project plays a key role for SEAT, as this is the first time the brand assembles cars outside Europe, making it a major milestone for the Spanish carmaker. All the vehicles assembled in Relizane are sold in Algeria.
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