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Affiliate Pay Per Click is just one way on how affiliates earn.
There are other ways to earn in the affiliate world. Some affiliates have commission if only someone buy the product.
Some have commissions if someone opt-in on their landing page. Whatever it is, you must sell products consistent to your website's content.
If the visitors are coming to your site and spending time, that means they like the content of your pages.
If you offer them something which is relevant to this content, chances increase dramatically that they will check out that product.
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