According to the India-specific report by FSFW, 68% of smokers reported that they were well informed about the impact of smoking on their health, and 51% were willing to quit it. The FSFW global survey, comprising 17,000 participants across 13 countries, also indicates enormous challenges in creating a one-size-fits-all approach to quit smoking. 68% of smokers reported that they were “well informed” about the health impact of smoking. More than 104 million people in India use combusted tobacco every day